Maja Latinović (born June 25, 1980 in Banatsko Veliko Selo near Kikinda, Serbia, Yugoslavia) is a Serbian model.
At 16, Latinović’s modeling career began accidentally when her sister entered her into a local modeling contest. She placed 2nd runner-up and a model scout soon asked her to fly to Milan.
At the age of nineteen, Latinović began working with the Women Management agency in New York City. Mario Testino hand-picked Latinović to be the face of the Roberto Cavalli campaign and after working with her the first time, continued to shoot her for Italian Vogue.