Grumpy Cat (born April 4, 2012), real name Tardar Sauce, is a cat and Internet celebrity known for her grumpy facial expression.
Her owner Tabatha Bundesen says that her permanently grumpy-looking face is due to feline dwarfism. Grumpy Cat’s popularity originated from a picture posted to the social news website Reddit by Bundesen’s brother Bryan on September 22, 2012. It was made into an image macro with grumpy captions. “The Official Grumpy Cat” on Facebook has over 4 million “likes”. Grumpy Cat was featured on the front page of The Wall Street Journal on May 30, 2013 and on the cover of the October 7, 2013 issue of New York Magazine.
Ben Lashes is Grumpy Cat’s manager who also represents Keyboard Cat and Nyan Cat. Bundesen took a leave of absence from her day job at Red Lobster to manage Grumpy Cat’s schedule and Bryan manages her website, Facebook, YouTube and Twitter.
According to the U.S. Patent and Trademark Office database, “Grumpy Cat Limited” applied to trademark “Grumpy Cat” and an image of her at the end of January 2013.Licensed merchandise like t-shirts and mugs are advertised on the website and sold at Hot Topic. Plush toys are in the works. Bryan said that by March 2013 they earned “mid-five figures” and “low-six-figure” by May 2013.The corporation has an estimated value of $1 million. Grenade Beverage LLC makes Grumpy Cat “Grumppuccino” iced coffee beverages.
MSNBC named Grumpy Cat 2012’s most influential cat. Grumpy Cat won BuzzFeed’s Meme of the Year Award at the 2013 Webby Awards. Grumpy Cat won first prize Golden Kitty at the second annual Internet Cat Video Film Festival.Grumpy Cat won a Lifetime Achievement Award at the 2013 Friskies.
The official Grumpy Cat book was published on July 23, 2013 by Chronicle Books The book is available in both print and digital formats from retailers worldwide. It debuted at #8 Hardcover Nonfiction on Publishers Weekly’s best seller list and #7 on the New York Times Best Seller List. Additionally, Chronicle Books published The Grumpy Cat 2014 Wall Calendar on July 23, 2013.
Grumpy Cat appeared in episodes of the Friskies YouTube game show “Will Kitty Play With It?” TMZ reported that Friskies paid for flying first class, a private hotel room with king-sized bed, a personal assistant, a chauffeur, and unlimited Friskies food and bottled water. Bryan Bundesen said the car was a BMW X5 with tinted windows. On March 22, 2013, Grumpy Cat traveled to New York City promoting the show and appeared on Good Morning America and Anderson Live and visited Time for a photoshoot. Michael Noer “interviewed” Grumpy Cat for Forbes, released March 25.